DE / EN
Dr. Aline Lanzrath

Dr. Aline Lanzrath

Habilitandin am Lehr­stuhl für Business-to-Business Marketing, Sales & Pricing

Website

Forschungs­schwerpunkte

  • Vertriebs­management
  • Preis­management
  • Talent- und Diversitäts­management
  • Innovations- und Technologiemarketing
  • Nachhaltiges Marketing

Lebens­lauf

2024 Visiting Assistant Professor, Texas A&M University, Mays Business School
2023–2024 Habilitation Candidate, Universität Mannheim, Business School
2019–2023 Doctoral Student and Research Assistant, Universität Mannheim, Chair of B2B Marketing, Sales & Pricing
2016–2019 Master of Science in Psychology, Universität Mannheim, Department of Psychology
2018–2018 Semester Abroad (ERASMUS Scholar­ship), ISCTE-IUL Lisboa, Business School
2012–2015 Bachelor of Science in Psychology, Universität Mannheim, Department of Psychology, Minor: Marketing and Management

Ausgewählte Mitgliedschaften

  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)

Preise, Auszeichnungen, Ehrungen

  • 2024 July Bassermann Award, City of Mannheim
  • 2024 Sales SIG Best Doctoral Dissertation Award, American Marketing Association, Boston
  • 2023 Award for Outstanding Doctoral Dissertation, Südwestmetallverband, Stuttgart
  • 2023 Outstanding Dissertation Award in the Field of Direct Sales, Bundes­verband für Direktvertrieb, Berlin
  • 2023 Award for Outstanding Scientific Contribution, Karin-Islinger-Stiftung, Mannheim
  • 2023 Research Excellence Award, Stiftung Marketing, Mannheim
  • 2023 Sales SIG Doctoral Dissertation Proposal Award, Runner-Up, American Marketing Association, Nashville
  • 2023 7th Annual Young Scholar Research Competition Award, Finalist, American Marketing Association, Nashville

Ausgewählte Publikationen