How is GenAI changing creative work on digital platforms? Meet our research

Franziska Vogel studies how GenAI is reshaping creativity on digital platforms.

💡 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗳𝗼𝗰𝘂𝘀?
“How GenAI is changing creative work on platforms like YouTube, especially when many people use the same tools.”

🔍 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗽𝗿𝗼𝗷𝗲𝗰𝘁?
“We study a new AI feature (the ‘Inspiration Tab’) that helps creators come up with video ideas. Using large-scale data, we analyze how AI changes what people create and how they compete for attention.”

⚡ 𝗪𝗵𝗮𝘁 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲𝗱 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁?
“Creators become more similar to themselves, but not to each other. AI pushes people to focus on what they already do well, while competition increases and attention gets spread more thinly.”

🚀 𝗪𝗵𝗮𝘁 𝗸𝗲𝗲𝗽𝘀 𝘆𝗼𝘂 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗲𝗱?
“It’s exciting to work on something driven by such a recent technological shift and to understand it as it unfolds. And I enjoy drawing insights from real-world data at scale to see how people actually behave.”

🎯𝗪𝗵𝗮𝘁'𝘀 𝗻𝗲𝘅𝘁?
„We’re currently finalizing the paper and preparing it for journal submission. I’ll also be presenting the project to the research community for the first time at several conferences this summer.“