Marketingseminar (MKT 720) Seminar Topics – Spring 2018

General Information

The seminar thesis is prerequisite for writing a master thesis at our chair. It primarily addresses Master of Management (MMM) students but is also open to students in Culture & Economics, Business Informatics, in Mathematics as well as in Economics. Master students will explore a topic by reviewing literature to a specific research question in the field of marketing. Each student will prepare an individual seminar paper (approx. 22–25 pages) on the allocated topic. 

Requirements: Participation in modules MKT 510 as well as MKT 520, and in one of the following modules MKT 531/MKT 540/MKT 545/MKT 560 (parallel attendance possible). Range of application: M.Sc. Bus. Adm., M.Sc. WiPäd, MaKuWi (MaKuWi: in order to write the master thesis in Marketing, the „Prüfungs­ausschuss“ has to approve this matter.) 

ECTS-Credits: 6 (Hours/Week: 2)

Timetable

• Announcement of topics: Beginning of January 2018 (homepage);
• Application period: January 22 to February 2, 2018;
• Announcement of participants via e-mail: February 7, 2018;
• Kick-off meeting (allocation of topics and introduction to academic work): February 19. 2018 at 3:00pm; participants are required to participate in this meeting;
• Handover date of seminar papers: Week of April 16, 2018;
• Presentation of seminar topics: Early May 2018; participants are required to participate in this meeting.

Application
In order to apply please hand in the following as one (!) pdf-document to Dr. Sabrina Haas ():

1. List of 3 seminar topics in order of preference (in english)
2. CV (in english)
3. Current grades (master/diploma studies)

Please do not apply at the other marketing chairs in parallel; the four marketing chairs will compare their lists. Seminar participants at our chair (MKT 720) will be informed via e-mail on February 7, 2018. 

Procedure

• Starting point of the seminar will be the kick-off meeting. We will give you a short introduction into academic writing and will present the allocation of topics. All participants are required to participate in this meeting. Afterwards we expect you to contact your advisor to receive a starter package of literature as well as to coordinate your individual timeline.
• You write your seminar paper as an individual assessment.
• The presentation of the seminar papers will take place in a block course. Every participant has approx. 15 minutes to present his/her seminar paper. Subsequently, there will be a discussion of 5 minutes for each presentation. Exact presentation times for every participants will be send out via email in the days after handing in the seminar paper.

Guidlines
Download of guidelines: Master­SeminarThesisGuidelines.pdf