News

You can find the new topics here. More information on the seminar course and its requirements can be found here.

Our student Charlotte Halicioglu is currently conducting a study on voice commerce as part of her master's thesis.  We would be delighted if you would take the time to participate. The questionnaire is in German. Link: www.soscisurvey.de/voicecommerce/

In today's lecture of MKT 580 Digital Marketing Strategy we welcomed David Handlos, University of Mannheim alumnus and founder of the Mobile Wallet-Startup Stocard, to a guest lecture. Stocard's founder and CEO explained why the wallet is the next disruptive platform and how Stocard as a ...

This week our assistant professor Dr. Sergej von Janda received the 'Baden-Württemberg Certificate for Teaching and Learning at University Level' by the state-wide 'Baden-Württemberg Centre for Teaching and Learning (HDZ)'. The certificate was awardedat the University of Mannheim by Prof. Dr. ...

This week we welcomed Gloria Barczak, Professor of Marketing & Innovation at D'Amore-McKim School of Business at Northeastern University and former Editor of the JPIM Journal of Product Innovation Management to our Chair of Marketing & Innovation. In a research talk, she spoke about current trends ...