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Kuester
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Credit: Felix Zeiffer
Simplified admission requirements for MKT 730 Marketing Seminar Prof. Kuester
Good news on seminar's formal requirements
Credit: Felix Zeiffer
Topics of Bachelors' Theses for Spring 2019 online!
The current bachelor thesis topics for the B.Sc. BWL can be found here. Further information on the bachelor theses can be found on the respective pages (here).
Successful IMU Spring Conference 2019
“The digital customer: Reinventing sales and customer relationship management?”
Credit: Chair of Marketing & Innovation
Google Guest Lecture in MKT 401 Marketing II
In today's lecture of our course 'MKT 401 Strategic Marketing & Marketing in Specific Industry Contexts' we welcomed Stefan Hentschel, Industry Lead Tech Industrials, and Steffen Kramer, Industry Manager B2B, from Google. In a lively lecture, they explained to the students the importance of digital ...
Credit: Chair of Marketing & Innovation
Guest Lecture of Daimler Financial Services in MKT 580 Digital Marketing Strategy
In this week's 'MKT 580 Digital Marketing Strategy' lecture we had the pleasure to welcome Daniel Schulte, Business Lead of HOISTAR (Hands-On Innovation STARter) of Daimler Financial Services. The students had the opportunity to learn about digital disruption and digital transformation in the ...
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