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Credit: Xenia Münsterkötter

Survey on Voice Commerce for Master's Thesis

Our student Charlotte Halicioglu is currently conducting a study on voice commerce as part of her master's thesis. We would be delighted if you would take the time to participate. The questionnaire is in German. Link: www.soscisurvey.de/voicecommerce/

Credit: Chair of Marketing & Innovation

Guest Lecture of David Handlos (Stocard) in MKT 580 Digital Marketing Strategy

In today's lecture of MKT 580 Digital Marketing Strategy we welcomed David Handlos, University of Mannheim alumnus and founder of the Mobile Wallet-Startup Stocard, to a guest lecture. Stocard's founder and CEO explained why the wallet is the next disruptive platform and how Stocard as a ...

Credit: Chair of Marketing & Innovation

Award ceremony of 'Baden-Württemberg Certificate for Teaching and Learning at University Level' to Dr. Sergej von Janda

This week our assistant professor Dr. Sergej von Janda received the 'Baden-Württemberg Certificate for Teaching and Learning at University Level' by the state-wide 'Baden-Württemberg Centre for Teaching and Learning (HDZ)'. The certificate was awardedat the University of Mannheim by Prof. Dr. ...

Credit: Chair of Marketing & Innovation

Visit of Gloria Barczak to the Chair of Marketing & Innovation

This week we welcomed Gloria Barczak, Professor of Marketing & Innovation at D'Amore-McKim School of Business at Northeastern University and former Editor of the JPIM Journal of Product Innovation Management to our Chair of Marketing & Innovation. In a research talk, she spoke about current trends ...

Credit: Chair of Marketing & Innovation

Dr. Sergej von Janda speaks about the impact of wine label design on consumers’ product perceptions

At the ‘Forum Market und Wein’ in Neustadt, Sergej held a workshop with 30 winegrowers, producers, industry experts and scientists, discussing the preliminary results from a study with 990 consumers in Germany and Australia.