News

In this week's 'MKT 580 Digital Marketing Strategy' lecture we had the pleasure to welcome Daniel Schulte, Business Lead of HOISTAR (Hands-On Innovation STARter) of Daimler Financial Services. The students had the opportunity to learn about digital disruption and digital transformation in the ...

On April 04, 2019, from 15:30 – 17:00 in O 142 there will be a lecture by Mrs. Annette Mann (Product Management Onboard & Passenger Services, Lufthansa, SWISS, Austrian Airlines) on the topic: 'Customer Experience & Product Development'. In the lecture Mrs. Mann will report on her experiences in ...

Last week we had the pleasure to welcome Ansgar Hoelscher, Head of Corporate Development, and Maximilian Schulz, Consultant Corporate Development, from Beiersdorf for a guest lecture in our 'MKT 401 Strategic Marketing' course. Here the students got to know the challenges of brand building for ...

From February 22 to 24, our chair's Dr. Sergej von Janda, Madeline Barth and Markus Welle presented their research to academic peers from all over the world at the 2019 AMA Winter Academic Conference in Austin (TX), USA. Here you can find more information on their research.

We congratulate the authors on the successful acceptance of the article for publication in the renowned International Journal of Research in Marketing. The article explains the critical role of trust in adoption decisions for novel business models. Konya-Baumbach, Elisa, Monika C. Schuhmacher, ...