News

We are happy to be featured in the latest issue of the Mannheim Business Research Insights. In “Making a First Impression as a Start-Up – Strategies for a successful digital innovation launch”, Dr. Elisa Konya-Baumbach, Prof. Dr. Sabine Kuester, Prof. Dr. Monika Schuhmacher, and Victoria Kuharev ...

We would like to point out that in order to write the Master's thesis in the area Marketing & Sales, it is necessary to successfully complete a seminar at one of the marketing chairs (LS Homburg MKT 710, LS Stahl MKT 720, LS Kuester MKT 730 or LS Kraus MKT 740) and to successfully complete the ...

The application period for the seminar in the Marketing & Sales Area runs from today until February 7 (12:00 noon). Please note the new application process for the seminars in our Area. Please also note that this is not a first-come-first-serve procedure – all applications received within the ...

Link to article: authors.elsevier.com/a/1aIqN3QCo9UyBk

Starting in the Spring Semester 2020, the application process for the MKT 730 Marketing Seminar will be centralized within the Area Marketing & Sales. All information on the application and topic allocation can be found on the page of the Marketing Seminar.