Kjell Herzig, M.Sc.

Research Associate

Kjell Herzig, M.Sc.


Phone: +49 621 181- 3204

L 5, 1 – room 0.02
68161 Mannheim

Consultation Hours:
Please send an email to make an appointment.

Kjell Herzig holds a bachelor’s degree in industrial engineering and management from Karlsruhe Institute of Technology (KIT) and spent a semester abroad at the University of Queensland in Brisbane, Australia.

Afterwards he pursued a master’s degree in management at the University of Mannheim. In his master's thesis he investigated algorithm aversion in AI-based medical diagnoses.

He gained practical experience at multinational companies such as DHL or HeidelbergCement, as well as various medium-sized companies in marketing, product management and business development.

Since November 2021, Kjell Herzig is a research associate at the Chair of Marketing & Innovation of Prof. Dr. Kuester. His research is at the interface of marketing and digital technology. He is particularly interested in the optimal use of AI in customer service – e.g., empathic chatbots.

Mr. Herzig supervises theses on all levels (Bachelor, Master, Seminar) and manages courses with a focus on strategic marketing.