Angeliki Kalogeraki, M.Sc.

Angeliki Kalogeraki holds a bachelor’s degree in business administration with a focus on finance and accounting from Athens University of Economics and Business. During her bachelor’s studies she spent a semester abroad at the International School of Management in Frankfurt.

She completed her master’s degree at the University of Mannheim with a focus on management and marketing. In her master’s thesis “The impact of brand image positioning strategies on customer-based brand equity and firm performance: A longitudinal empirical analysis of top U.S. brands”, she examined which are the brand image dimensions having an impact to brand equity, which pillars of brand equity affect the firm’s financial performance and which external factors can influence this relationship.

Angeliki Kalogeraki has gained practical experience in the fields of finance, digital marketing and strategic marketing working for multinational companies such as Robert Bosch, BMW and SAP.

Since September 2020, she is working as a research associate and doctoral student at the Chair of Marketing & Innovation of Prof. Dr. Kuester. Her research interest focuses on digital marketing, online communities and social networking. Angeliki is particularly interested in the interaction between organizations and online communities and the strategic implications of this interaction.