Aleksandar Blečić obtained his Bachelor´s degree in 2014 at the Faculty of Economics Podgorica, University of Montenegro, with the major in International Business. During his undergraduate studies, he spent one semester in Greece as an exchange student at the Alexander Technological Educational Institute in Thessaloniki.
In 2019, Aleksandar earned Master´s degree in Management at the University of Mannheim. Throughout his Master studies, Aleksandar focused mainly on Marketing. In his Master´s thesis “Humanizing a Product to Reduce Risk Perception: The Interplay Between Anthropomorphism and Risk Prevention”, he investigated the effects of humanizing risk preventers on perceptions of risk associated with using these products.
From September 2019, he follows the Marketing track at the Center for Doctoral Studies in Business (CDSB) at the University of Mannheim and is mentored by Prof. Dr. Kuester at the Chair of Marketing & Innovation. His research interests include consumer behavior, product management, and digital marketing.
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