Aleksandar Blečić, M.Sc.
Research Associate
Credit: Djordje Zivaljevic
E-mail: aleksandar.blecicuni-mannheim.de
Phone: +49 621 181- 3698
Address:
L 5, 1 – room 0.04
68161 Mannheim
Consultation Hours:
Please send an email to make an appointment.
Aleksandar Blečić obtained his Bachelor´s degree in 2014 at the Faculty of Economics Podgorica, University of Montenegro, with the major in International Business. During his undergraduate studies, he spent one semester in Greece as an exchange student at the Alexander Technological Educational Institute in Thessaloniki.
In 2019, Aleksandar earned Master´s degree in Management at the University of Mannheim. Throughout his Master studies, Aleksandar focused mainly on Marketing. In his Master´s thesis “Humanizing a Product to Reduce Risk Perception: The Interplay Between Anthropomorphism and Risk Prevention”, he investigated the effects of humanizing risk preventers on perceptions of risk associated with using these products.
From September 2019, he follows the Marketing track at the Center for Doctoral Studies in Business (CDSB) at the University of Mannheim and is mentored by Prof. Dr. Kuester at the Chair of Marketing & Innovation. His research interests include consumer behavior, product management, and digital marketing.
- Blečić, A., Kuester, S. and Barth, M. (2023). Der Einfluss des Timing von positiven und negativen Ereignissen im Rahmen von Kundenerlebnissen auf die Bewertung durch Kunden. IMU Research Insights, 086. Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim.
- Blečić, A., Kuester, S. and Barth, M. (2023). Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences. In , 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10–12, Nashville, Tennessee, proceedings (S. 623–626). AMA Educators' Proceedings, American Marketing Association ; Curran: Chicago, IL ; Red Hook, NY.
- Ebert, F., Barth, M., Blečić, A. and Woodside, A. G. (2020). Who is happy? Building antecedent configurations identifying happy people across four European countries. In , 49th EMAC Annual Conference 2020 : 26–29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (S. Article 64166). , European Marketing Academy: Budapest.
- Blečić, A. and Kuester, S. (2021). How we live it and how we remember it: Investigating the role of remembering on customer experience evaluations. EMAC Doctoral Colloquium 2021, Online.
- Starke, S. and Blečić, A. (2020). Is symmetric analysis dead now? An introduction to asymmetric analysis using Fuzzy-Set Qualitative Comparative Analysis (fsQCA). 1. Winter School of PhD Students of the University of Mannheim, Mannheim, Germany.