DE / EN
Prof. Dr. Florian Kraus

Prof. Dr. Florian Kraus

Dr. Werner Jackstädt-Stiftungs­lehr­stuhl für Sales & Services Marketing

office-kraus@bwl.uni-mannheim.de

Chair website

Forschungsschwerpunkte

  • Vertriebs­management
  • Service Marketing
  • Direktvertrieb
  • Vertrieb von Lösungen
  • (Hybride) Kombinationen von Produkten und Dienstleistungen
  • Persönlicher Verkauf

Lebenslauf

2000-2005 Study of Business Administration, Philipps-University Marburg
2005 Diplom-Kaufmann (M.Sc. in Business Administration), Philipps-University Marburg
2005-2008 Doctoral Studies in Business Administration, Focus: Services Marketing and Sales Management
2008 Dr. rer. pol (Ph.D. in Marketing), Philipps-University Marburg
2008-2009 Postdoctoral Research Fellow, C. T. Bauer College of Business, University of Houston, USA
2009-2010 Assistant Professor at the Marketing Department, Ruhr-University Bochum
Since 2011 Professor of Business Administration and Marketing, University of Mannheim
Since 2013 Academic Director Part-Time MBA, Mannheim Business School
Since 2014 Academic Director Full-Time MBA, Mannheim Business School

Ausgewählte Mitgliedschaften

  • American Marketing Association (AMA)
  • Association of University Professors of Business Administration (Germany)

Preise, Auszeichnungen, Ehrungen

  • 2013 AMA Excellence in Research Award for the Journal of Marketing Paper titled “Multiple Identification Foci and Their Countervailing Effects on Salespeople’s Negative Headquarters Stereotypes”

Ausgewählte Herausgeber-Aktivitäten

  • Editorial Board member of the Journal of Personal Selling & Sales Management
  • Editorial Board member of the British Journal of Management
  • Journal of Marketing Research
  • Journal of Retailing

Ausgewählte Publikationen