Prof. Dr. Florian Kraus

Prof. Dr. Florian Kraus

Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing


Main fields of research

  • Distribution Management
  • Service Marketing
  • Direct Distribution
  • Distribution of Solutions
  • Hybrid Combinations of Products and Services
  • Personal Sales

Curriculum vitae

2000–2005 Study of Business Administration, Philipps-University Marburg
2005 Diplom-Kaufmann (M.Sc. in Business Administration), Philipps-University Marburg
2005–2008 Doctoral Studies in Business Administration, Focus: Services Marketing and Sales Management
2008 Dr. rer. pol (Ph.D. in Marketing), Philipps-University Marburg
2008–2009 Postdoctoral Research Fellow, C. T. Bauer College of Business, University of Houston, USA
2009–2010 Assistant Professor at the Marketing Department, Ruhr-University Bochum
Since 2011 Professor of Business Administration and Marketing, University of Mannheim
Since 2013 Academic Director Part-Time MBA, Mannheim Business School
Since 2014 Academic Director Full-Time MBA, Mannheim Business School

Selected memberships

  • American Marketing Association (AMA)
  • Association of University Professors of Business Administration (Germany)

Prizes, awards, honors

  • 2013 AMA Excellence in Research Award for the Journal of Marketing Paper titled “Multiple Identification Foci and Their Countervailing Effects on Salespeople’s Negative Headquarters Stereotypes”

Selected editorial activities

  • Editorial Board member of the Journal of Personal Selling & Sales Management
  • Editorial Board member of the British Journal of Management
  • Journal of Marketing Research
  • Journal of Retailing

Selected publications

Currently there are no publications available for this list.