Prof. Dr. Florian Kraus
Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing
Credit: Rike Allendörfer, Universität Mannheim
Main fields of research
- Distribution Management
- Service Marketing
- Direct Distribution
- Distribution of Solutions
- Hybrid Combinations of Products and Services
- Personal Sales
Curriculum vitae
| 2000–2005 | Study of Business Administration, Philipps-University Marburg |
| 2005 | Diplom-Kaufmann (M.Sc. in Business Administration), Philipps-University Marburg |
| 2005–2008 | Doctoral Studies in Business Administration, Focus: Services Marketing and Sales Management |
| 2008 | Dr. rer. pol (Ph.D. in Marketing), Philipps-University Marburg |
| 2008–2009 | Postdoctoral Research Fellow, C. T. Bauer College of Business, University of Houston, USA |
| 2009–2010 | Assistant Professor at the Marketing Department, Ruhr-University Bochum |
| Since 2011 | Professor of Business Administration and Marketing, University of Mannheim |
| Since 2013 | Academic Director Part-Time MBA, Mannheim Business School |
| Since 2014 | Academic Director Full-Time MBA, Mannheim Business School |
Selected memberships
- American Marketing Association (AMA)
- Association of University Professors of Business Administration (Germany)
Prizes, awards, honors
- 2013 AMA Excellence in Research Award for the Journal of Marketing Paper titled “Multiple Identification Foci and Their Countervailing Effects on Salespeople’s Negative Headquarters Stereotypes”
Selected editorial activities
- Editorial Board member of the Journal of Personal Selling & Sales Management
- Editorial Board member of the British Journal of Management
- Journal of Marketing Research
- Journal of Retailing
Selected publications
Currently there are no publications available for this list.