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Credit: Chair of Marketing & Innovation

Dr. Sergej von Janda speaks about the impact of wine label design on consumers’ product perceptions

At the ‘Forum Market und Wein’ in Neustadt, Sergej held a workshop with 30 winegrowers, producers, industry experts and scientists, discussing the preliminary results from a study with 990 consumers in Germany and Australia.

Hands with pens on document

Credit: Felix Zeiffer

Simplified admission requirements for MKT 730 Marketing Seminar Prof. Kuester

Good news on seminar's formal requirements

Credit: Felix Zeiffer

Topics of Bachelors' Theses for Spring 2019 online!

The current bachelor thesis topics for the B.Sc. BWL can be found here. Further information on the bachelor theses can be found on the respective pages (here).

Successful IMU Spring Conference 2019

“The digital customer: Reinventing sales and customer relationship management?”

Credit: Chair of Marketing & Innovation

Google Guest Lecture in MKT 401 Marketing II

In today's lecture of our course 'MKT 401 Strategic Marketing & Marketing in Specific Industry Contexts' we welcomed Stefan Hentschel, Industry Lead Tech Industrials, and Steffen Kramer, Industry Manager B2B, from Google. In a lively lecture, they explained to the students the importance of digital ...