On 28 March 2019, the Mannheim Institute for Market-Oriented Management (IMU) hosted its annual spring conference on the subject of “The digital customer: reinvention of sales and customer relationship management”. The focus was on the lively exchange between practice and science.

Here you can find the press release for this year's IMU Spring Conference [only in German].

The Institute for Market-Oriented Management at the University of Mannheim sees itself as a forum for dialogue between science and practice. The aim of the IMU's research is to generate scientific findings that are important for market-oriented management. Our maxim is highest quality and practical relevance.

The scientifically high standard is guaranteed by the close connection of the IMU to the Chair of Marketing & Innovation and the Chair of Business-to-Business Marketing, Sales & Pricing and at the University of Mannheim. 

The scientific directors of the IMU are Prof. Dr. Sabine Kuester and Prof. Dr. Dr. h.c. mult. Christian Homburg.