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“IMU Kaminabend” 2018 in L'Oréal Headquarter

IMU, the Institute for Market-Oriented Management, is a platform for dialogue between marketing science and practice

On 11 October 2018, this year's “IMU Kaminabend”, a gathering for C-level executives, took place at L'Oréal in Düsseldorf. Mr. Rolf Sigmund, General Manager of L'Oréal Luxe Germany, had invited to the new company headquarters of L'Oréal. On the 15th floor above the roofs of Duesseldorf, the participants attended intense discussions, presentations and enjoyed culinary delights. Presentations were held by Mr. Sigmund, Dr. Sabine Kuester and Prof. Dr. Dr. h.c. mult. Homburg. The concluding guest lecture by Dr. Nikolaus Förster, Managing Partner of Impulse Medien GmbH, topped the evening off. We would like to thank all participating representatives of the IMU partner companies and are looking forward towards the upcoming events in 2019!

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