Alexander Mueller studied International Business with a focus on Marketing and Supply-Chain Management at the Otto-Friedrich-University Bamberg as well as the Cooperative State University Baden-Wuerttemberg in Stuttgart. Additionally, he spent a semester abroad at the Chung-Ang University in Seoul, Korea.
Following his Bachelor’s Mr. Mueller worked in the marketing management division of a leading medical manufacturer as an applications specialist and gathered several years of experience in regards to B2B Marketing, Customer Relationship Management and Healthcare Marketing.
During his Master’s at the Edwards School of Business, Canada, he focused on Healthcare Marketing and scrutinized the influence of medical opinion leaders on medical students and practicing physicians.
Since September 2020, he works as a doctoral student at the Chair of Marketing & Innovation and focuses on topics within the field of consumer behavior and artificial intelligence in marketing.