Alexander Müller, M.Sc.
Research Associate
E-mail: alexander.muelleruni-mannheim.de
Phone: +49 621 181- 2738
Address:
L 5, 1 – room 0.07
68161 Mannheim
Consultation Hours:
Please send an email to make an appointment.
Alexander Mueller studied International Business with a focus on Marketing and Supply-Chain Management at the Otto-Friedrich-University Bamberg as well as the Cooperative State University Baden-Wuerttemberg in Stuttgart. Additionally, he spent a semester abroad at the Chung-Ang University in Seoul, Korea.
Following his Bachelor’s Mr. Mueller worked in the marketing management division of a leading medical manufacturer as an applications specialist and gathered several years of experience in regards to B2B Marketing, Customer Relationship Management and Healthcare Marketing.
During his Master’s at the Edwards School of Business, Canada, he focused on Healthcare Marketing and scrutinized the influence of medical opinion leaders on medical students and practicing physicians.
Since September 2020, he works as a doctoral student at the Chair of Marketing & Innovation and focuses on topics within the field of consumer behavior and artificial intelligence in marketing.
Publications
- Mueller, A., Kuester, S. and von Janda, S. (2023). Die Fehler von Künstlicher Intelligenz und deren Auswirkungen auf den Kunden. IMU Research Insights, 083. Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim.
- Mueller, A., Kuester, S. and von Janda, S. (2022). Off the mark: The influence of AI-induced errors on consumers. Marketing Science Institute Working Paper Series, Report No. 22–119. New York, NY: MSI.
- Mueller, A., Kuester, S. and von Janda, S. (2023). Artificial Intelligence that errs: Repercussions of AI-induced errors on consumers and society: An abstract. In , 2023 Academy of Marketing Science – Annual: Welcome to the New Normal: Life After the Chaos (S. ). , Louisiana Tech University: Ruston, LA.
- Mueller, A., Kuester, S. and von Janda, S. (2022). Not so intelligent after all – consumer perceptions of AI-induced errors. In , 2022 AMA Winter Academic Conference: reconnecting and reconceiving the marketplace ; February 10–11, virtual ; February 18–20, Las Vegas, Nevada ; proceedings (S. 121–123). Proceedings / AMA Winter Academic Conference, American Marketing Association ; Curran: Evanston, IL ; Omaha, NE.
- Mueller, A. and Delbaere, M. (2020). When opinion leaders endorse products – What marketers take advantage of and consumers misconceive. In , AMTP 2020 : Association of Marketing Theory and Practice Proceedings 2020 (S. Paper 43). , Georgia Southern University: Statesboro, GA [u.a.].
- Mueller, A. (2019). Opinion leaders as persuasion agents: Integration of persuasion knowledge into the theory of opinion leadership. In , AEJMC 2019 Conference Paper Abstracts : Graduate Student 2019 Abstracts (S. 1). , Association for Education in Journalism and Mass Communication: Toronto, Canada.
- Mueller, A., Kuester, S. and Konya-Baumbach, E. (2024). Guardian of morality: When AI speaks up against verbally abusive customers. 2024 AMA Winter Academic Conference, Online.
- Mueller, A., Kuester, S. and von Janda, S. (2023). Social (ir)responsibility of artificial intelligence? Consumer perceptions of AI-induced errors and implications for society. EMAC 2023, annual conference, Odense, Denmark.