On March 26, 2020, the Mannheim Institute for Market-Oriented Management (IMU) invites to its annual spring conference on the topic “Turning Data into Insights – Customer Engagement in the Digital Age”. The focus will be on the lively exchange between practice and science.
The IMU of the University of Mannheim was founded by the chairs of Business-to-Business Marketing, Sales & Pricing and Marketing & Innovation. The directors of the institute are Prof. Dr. Dr. h.c. mult. Christian Homburg and Prof. Dr. Sabine Kuester.
The main topics of the institute lie on the market-oriented management on marketing & Sales Excellence as well as successful innovation management.
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