- Lehrstuhl
- Forschung
-
Lehre
- Marketing Analytics
- Branding & Brand Management
- Bachelorarbeit
- From Data to Insights (MBA)
- Marketing Communications - Digital Marketing Analytics
- Marketing Theory
- Masterarbeit
- Advanced Business Econometrics (PhD)
- Customers, Markets and Firm Strategy
- Brand Strategy Seminar
- Marketingseminar MKT 720
- Learning Agreements
- Events
- Team