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Credit: Elsevier

Article on digital innovation adoption published in IJRM

We are happy to announce that our article “Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption” has just been published in the special issue on Digital Business Models in the renowned International Journal of Research in ...

Credit: Chair of Marketing & Innovation

Guest Lecture of Chemovator in MKT 580 Digital Marketing Strategy

Today we could welcomed BASF's business incubator, Chemovator GmbH, for a guest lecture in our course MKT 580 Digital Marketing Strategy. Chemovator's Björn Heinz and Lisa Schneider explained the venture process and how the incubator prepares BASF for digitization. In addition, the Chemovator team ...

Sales Workshop with Würth: “The Magic of Sales”

Deadline approaching (October 06, 2019)!

Credit: IMU Mannheim

Save the date – IMU Spring Conference 2020

On March 26, 2020, the Mannheim Institute for Market-Oriented Management (IMU) invites to its annual spring conference on the topic “Turning Data into Insights – Customer Engagement in the Digital Age”. The focus will be on the lively exchange between practice and science. The IMU of the University ...

Credit: Felix Zeiffer

Presentation of Area Marketing & Sales Info Session online!

You can find the presentation of the information event of our Marketing & Sales area here (.pdf).