News

Congratulations to Prof. Arnd Vomberg, Prof. Christian Homburg and Dr. Olivia Gwinner. Their article on success factors of Customer Reacquisition Management has recently been accepted by the Journal of Marketing, one of the leading marketing journals. Interested to learn more on how to win back ...

IMU Research for Practice Award Call for applications for the IMU Research for Practice Award 2021 for excellent marketing, sales, and market-oriented management dissertations! We are looking forward to all submissions until October 31th, 2020. read more

Du hast Lust ein motiviertes und dynamisches Team am Lehrstuhl für Business-to-Business Marketing, Sales & Pricing zu unterstützen?

Availability of our team

will take place on the 23.04.2020