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New Publikation in International Journal of Research in Marketing

Congratulations to the authors for the new article published in the International Journal of Research in Marketing

Zu sehen sind Alin Schröder, Valentin Ziellenbach und Julia Lippertz nebeneinander stehend und in die Kamera lächelnd

Credit: Alin Schröder

Guest lecture by Reckitt on the topic of customer loyalty and pricing strategies

Reckitt provides insights into customer loyalty and pricing strategies and the innovation process for new product launches.

New Publication in the Journal of Personal Selling & Sales Management

Congratulations to Stefan Hartmann, Prof. Robin-Christopher Ruhnau and Prof. Christian Homburg!

Presentation of the MMM Area Marketing & Sales Event now available online!

Dear students, we are very happy about your numerous participation in the MMM Info Session and the social get-together last week! If you would like to find out more about the Marketing & Sales area, the courses on offer and the professors afterwards, or were unable to attend at the time of the ...

Professor gibt eine Vorlesung vor den Studenten

Credit: Guzi Huang

Visiting Professor Bryan Lukas at our chair

The course “Marketing Management Decisions” by Prof. Bryan Lukas is entering a new round and provides valuable insights into strategic marketing.