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News

New Publication in the Journal of the Academy of Marketing Science

Customer Journey Management is gaining more and more momentum due to a tremendously chaning business-to-business landscape.

Young Scholar Research Competition Award

Congratulations to our doctoral candidate Aline Lanzrath and our Alumni Prof. Robin-Christopher Ruhnau for receiving the Young Scholar Research Competition Award (Finalist)!

2023 AMA Winter Academic Conference in Nashville

Congratulations to our doctoral candidate Aline Lanzrath for receiving the Doctoral Dissertation Award (Runner Up)!

IMU Research Insight 082: Price Negotiations in B2B Markets

Homburg, Ch./Hartmann, S./Ruhnau, R.

WirtschaftsWoche: Award for Professor Homburg's lifetime achievement

The current ranking of WirtschaftsWoche honours Prof. Dr. Dr. h.c. mult. Christian Homburg for his life's work as the leading business economist in the German-speaking world.