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Credit: Aline Lanzrath

EMAC 2025 Conference – Human and Smart Marketing: Understanding and Enhancing Our Future

Dr. Aline Lanzrath presented at this year's EMAC Annual Conference 2025 in Madrid, Spain, on AI Transformation in Human & Smart Marketing

Rebecca B und Manuel W. stehen in einem Vorlesungsraum. Im Hintergrund ist die Präsentation des Vortrags zu erkennen

Credit: Rebecca Boritzki

Guest Lecture of Accenture on Last Mile Pricing

Last Thursday, we had the pleasure of welcoming Manuel Wätjen (Strategy Principal Director) from Accenture to our Master’s course Sales Management for a guest lecture on 'Last Mile Pricing' in sales.

Preisträgerinnen und Jury Mitglieder stehen vor einem Gebäude

Credit: Stadt Mannheim

Dr. Aline Lanzrath wins Julie Bassermann Award 2025

Dr. Aline Lanzrath, a habilitation candidate at our Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim, has been awarded the Julie Bassermann Award for her research on the gender gap and women in B2B sales.

Zwei Unternehmensvertreter und der Vorlesungs-Organisator

Credit: Sebastian Junker

Guest Lecture with L'Oréal

This week, we had the pleasure of welcoming Achim Spannagel (General Manager of Lancôme) and Janis Schippan (Junior Category Manager) from L'Oréal to our Bachelor's course, Introduction to Marketing, where they presented exciting business cases from the LUXE division.

Rittersaal mit prunkvoller Decke und den Referent:innen am Pult

Credit: Rebecca Boritzki

Recap of the IMU Spring Conference 2025

“Redefining Customer Relationships – Hyperpersonalization in Focus” was the theme of this year's Spring Conference of the Institute for Market-Oriented Business Management (IMU), which once again took place in the magnificent Knight's Hall of the Baroque Palace at the University of Mannheim on ...