Skip to main navigation
Skip to page content
Skip to footer
Information for ...
Information for ...
Researchers and Teachers
Prof. Dr. Dr. h.c. mult. Christian Homburg
Dr. Robin-Christopher Ruhnau
Academic Staff Members
Dr. Kim Riede
Dr. Moritz Tischer
MKT 301 Marketing I
Marketing for Business Minors
MKT 351 Marketing Management Decisions
MKT 501 Price and Product Management
MKT 615 Sales Management
MKT 661 Consumer Behavior
MKT 710 Research Seminar
MKT 901 Designing Marketing Research Projects
Academic Research and Writing
Grundlagen des Marketingmanagements
Marketing Management: A Contemporary Perspective
Gabler Lexikon Marketing
Preismanagement auf Business-to-Business-Märkten
Handbook of Market Research
Der kundenorientierte Mitarbeiter
Kundenorientierung mit System
Kundennähe von Industriegüterunternehmen
Area Marketing & Sales
Exciting career opportunities at our chair – experiences of our research assistant Guzi Huang
My name is Guzi Huang and I started my PhD journey at the Chair of Prof. Homburg after completing my master’s at the University of Mannheim in October 2021. People who don’t know much about marketing might wonder why anyone would do a PhD for marketing at all. Once upon a time, I myself also held ...
Research Insight 079: The use of IoT technology in consumer goods – the impact of customer perceptions of IoT on the relationship with the manufacturer
Homburg, Ch./ Mettler, S./ Ruhnau, R.
Research Insight 078: Marketing in Financial Market Communication – Insights from Expert Interviews, Conference Calls and Stock Price Reactions
Ruhnau, R./ Homburg, Ch./ Hohenberg, S.
IMU Research Insight 076: Winning the competition for sales talent – Measures to strengthen the positioning of B2B sales in the labour market
Wolfgang Ritter Prize 2022 for the best dissertation
Congratulations to Dr. Boas Bamberger, former PhD student at the Chair of B2B Marketing, Sales & Pricing | Prof. Homburg, University of Mannheim, for being awarded the Wolfgang Ritter Prize 2022. Within his dissertation, Mr Bamberger investigates the extent to which wage inequality weakens ...
Tracking cookies are currently allowed.
Do not allow tracking cookies
Tracking cookies are currently not allowed.
Allow tracking cookies