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Team
Chair Holder
Prof. Dr. Dr. h.c. mult. Christian Homburg
Office
Beate Scherer
Academic Staff Members
Alin Schröder
Stefan Hartmann
Florian Holz
Guzi Huang
Sebastian Junker
Maximilian Knapp
Aline Lanzrath
Dr. Stephan Mettler
Janina Riether
Robin Wagner-Fabisch
Visiting Professors
Wayne Hoyer
Bryan Lukas
Alumni
Teaching
Course Offerings
Bachelor Courses
MKT 301 Marketing I
Marketing for Business Minors
MKT 351 Marketing Management Decisions
Master Courses
MKT 501 Price and Product Management
MKT 615 Sales Management
MKT 661 Consumer Behavior
MKT 710 Research Seminar
Doctoral Courses
MKT 901 Designing Marketing Research Projects
Academic Research and Writing
Bachelor's Thesis
Seminar Paper
Master's Thesis
Teaching Principles
Doctoral studies at the chair
Doctoral studies – Chair of Prof. Homburg
University of Mannheim
The city of Mannheim
Research
Publications
Awards
Books
Marketingmanagement
Grundlagen des Marketingmanagements
Übungsbuch Marketingmanagement
Marketing Management: A Contemporary Perspective
Gabler Lexikon Marketing
Kundenzufriedenheit
Handbuch Kundenbindungsmanagement
Handbuch Vertriebsmanagement
Handbuch Marktforschung
Preismanagement auf Business-to-Business-Märkten
Handbook of Market Research
Sales Excellence
Der kundenorientierte Mitarbeiter
Kundenorientierung mit System
Marktorientiertes Kostenmanagement
Quantitative Betriebswirtschaftslehre
Die Kausalanalyse
Kundennähe von Industriegüterunternehmen
Business
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Homburg
Newsroom
News
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New Publication in the Journal of the Academy of Marketing Science
Customer Journey Management is gaining more and more momentum due to a tremendously chaning business-to-business landscape.
Young Scholar Research Competition Award
Congratulations to our doctoral candidate Aline Lanzrath and our Alumni Prof. Robin-Christopher Ruhnau for receiving the Young Scholar Research Competition Award (Finalist)!
2023 AMA Winter Academic Conference in Nashville
Congratulations to our doctoral candidate Aline Lanzrath for receiving the Doctoral Dissertation Award (Runner Up)!
IMU Research Insight 082: Price Negotiations in B2B Markets
Homburg, Ch./Hartmann, S./Ruhnau, R.
WirtschaftsWoche: Award for Professor Homburg's lifetime achievement
The current ranking of WirtschaftsWoche honours Prof. Dr. Dr. h.c. mult. Christian Homburg for his life's work as the leading business economist in the German-speaking world.
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