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Research Insight 087: Trade-offs between price and sustainability in B2B purchasing decisions

Homburg Ch./ Huang G./ Lanzrath A.

Inspiring Workshop with ADM

Thank you to all students for participating in this exciting workshop with ADM!

IMU Research for Practice Award 2024

Call for applications for the IMU Research for Practice Award 2024 for excellent marketing, sales, and market-oriented management dissertations! We are looking forward to all submissions until November 30th, 2023. www.bwl.uni-mannheim.de/imu/award/ More information

Worldwide Research Ranking by Research.com

Congratulations to Prof. Homburg to this achievement!

Workshop ADM – “Business and Innovation”

Exciting workshop by ADM on the 26th of October 2023 at the University of Mannheim. Apply now and be a part of it!