Reflecting the theme of this year's spring conference “Customer Engagement in the Digital Age”, the conference was a great success in a digital format!

Professor Homburg honored as a Fellow of the American Marketing Association (AMA)

#67 Die Wertschöpfung von Rückgewinnungsmaßnahmen: Mehr als nur Umsatz

Dezember 2020 Research Insights 70 Mitarbeiterinteraktion in Vertriebsteams – Treiber und Auswirkungen Homburg, Ch. / Morguet, T. / Hohenberg, S.

With 15 publications in the Journal of Marketing (JM) and Journal of Marketing Research (JMR), Professor Homburg ranks 4th in the current ranking of the American Marketing Association, the world's leading scientific association in the field of marketing. This makes him one of the few European ...