Newsroom | Universität Mannheim

DE / EN

News

Research Insight 72 | Marketing Regulation

Marketing Regulations in the Pharmaceutical Industry – Effects on Consumer Behavior

Paper on Digital Transformation published

Congratulations to Dr. Dominik Wielgos, Prof. Christian Homburg and Prof. Christina Kühnl, whose paper on Digital Business Capability (DBC) has recently been published in the Journal of the Academy of Marketing Science, one of the most renowned journals in the field of Marketing. Digital ...

Paper on Virtual Reality in New Product Development published in the Journal of Marketing

Congratulations to Dr. Nathalie Harz, Prof. Sebastian Hohenberg, and Prof. Christian Homburg, whose paper on VirtualReality (VR) in NewProductDevelopment has recently been published in the Journal of Marketing, the premier outlet for research in marketing. Based on multiple empirical studies, the ...

[Translate to Englisch:]

Stellenangebot Wissenschaftliche Hilfskräfte gesucht!

Du hast Lust ein motiviertes und dynamisches Team am Lehrstuhl für Business-to-Business Marketing, Sales & Pricing zu unterstützen?

Dr. Dominik Wielgos awarded with the Südwestmetall-Prize

Dr. Dominik Wielgos receives prize for dissertation project at the University of Mannheim