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Information for ...
Information for ...
Researchers and Teachers
Prof. Dr. Dr. h.c. mult. Christian Homburg
Academic Staff Members
MKT 301 Marketing I
Marketing for Business Minors
MKT 351 Marketing Management Decisions
MKT 501 Price and Product Management
MKT 615 Sales Management
MKT 661 Consumer Behavior
MKT 710 Research Seminar
MKT 901 Designing Marketing Research Projects
Academic Research and Writing
Doctoral studies at the chair
Doctoral studies – Chair of Prof. Homburg
University of Mannheim
The city of Mannheim
Grundlagen des Marketingmanagements
Marketing Management: A Contemporary Perspective
Gabler Lexikon Marketing
Preismanagement auf Business-to-Business-Märkten
Handbook of Market Research
Der kundenorientierte Mitarbeiter
Kundenorientierung mit System
Kundennähe von Industriegüterunternehmen
Area Marketing & Sales
IMU Research for Practice Award 2023
Call for applications for the IMU Research for Practice Award 2023 for excellent marketing, sales, and market-oriented management dissertations! We are looking forward to all submissions until November 30th, 2022. The award is sponsored by the R+V Versicherung AG. ...
Photo credit: DDV
Alfred Gerardi Memorial Award (AGGP) 2022 | Best Dissertation
Congratulations to Dr. Tischer, former PhD student at our chair, for winning this year's Alfred Gerardi Memorial Award (AGGP) of the German Dialogue Marketing Association (DDV) for the best dissertation.
Workshop ADM – Sports Nutrition and Plant-based Solutions
An exciting workshop with great prizes awaits all students. Apply now and be part of it!
Slides – Information event Area Marketing & Sales for MMM students
We were very pleased about the large attendance at the information event of the Area Marketing & Sales and our subsequent get-together. Please find attached the presentation with all relevant information. If you have any questions, please contact Florian Holz. We wish you a good start into the ...
Photo credit: Jula Jacob
Information Session Area Marketing & Sales for MMM Students
On Thursday, 8 September 2022, 3:30 – 4:15 pm, the chair of Business-to-Business Marketing, Sales & Pricing will inform MMM students about its course portfolio at the start of the semester in room O 145. In a joint presentation, the chair holders of the Area Marketing & Sales will introduce ...
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