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Team
Chair Holder
Prof. Dr. Dr. h.c. mult. Christian Homburg
Office
Beate Scherer
Assistant Professors
Aline Lanzrath
Academic Staff Members
Matthias Kleinermann
Nicola Weber
Alicia Pett
Alin Schröder
Dr. Stefan Hartmann
Florian Holz
Guzi Huang
Sebastian Junker
Rebecca Boritzki
Dr. Janina Riether
Visiting Professors
Wayne Hoyer
Bryan Lukas
Alumni
Teaching
Course Offerings
Bachelor Courses
MKT 301 Marketing I
MKT 351 Marketing Management Decisions
Master Courses
MKT 501 Price and Product Management
MKT 615 Sales Management
MKT 661 Consumer Behavior
MKT 710 Research Seminar
Doctoral Courses
MKT 901 Designing Marketing Research Projects
Academic Research and Writing
Bachelor's Thesis
Seminar Paper
Master's Thesis
Teaching Principles
Doctoral Studies at the Chair
Doctoral studies – Chair of Prof. Homburg
University of Mannheim
The city of Mannheim
Career after the PhD
Research
Publications
Awards
Books
Marketingmanagement
Grundlagen des Marketingmanagements
Übungsbuch Marketingmanagement
Marketing Management: A Contemporary Perspective
Gabler Lexikon Marketing
Kundenzufriedenheit
Handbuch Kundenbindungsmanagement
Handbuch Vertriebsmanagement
Handbuch Marktforschung
Preismanagement auf Business-to-Business-Märkten
Handbook of Market Research
Sales Excellence
Der kundenorientierte Mitarbeiter
Kundenorientierung mit System
Marktorientiertes Kostenmanagement
Quantitative Betriebswirtschaftslehre
Die Kausalanalyse
Kundennähe von Industriegüterunternehmen
Business
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Business School
Area Marketing & Sales
Homburg
Newsroom
News
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Credit: Alexander Münch
PhD Position Available – Join Our Team!
Do you have a strong interest in addressing challenging academic questions and working at the forefront of research in business-to-business marketing, sales, and pricing? If so, we warmly invite you to consider joining our team.
Credit: PHOENIX SE GmbH
PHOENIX Group in Mannheim is hiring!
Join their Corporate Strategic Initiatives team as a Working Student – Digital Change Agent (m/f/d).
Credit: Aline Lanzrath
EMAC 2025 Conference – Human and Smart Marketing: Understanding and Enhancing Our Future
Dr. Aline Lanzrath presented at this year's EMAC Annual Conference 2025 in Madrid, Spain, on AI Transformation in Human & Smart Marketing
Credit: Rebecca Boritzki
Guest Lecture of Accenture on Last Mile Pricing
Last Thursday, we had the pleasure of welcoming Manuel Wätjen (Strategy Principal Director) from Accenture to our Master’s course Sales Management for a guest lecture on 'Last Mile Pricing' in sales.
Credit: Stadt Mannheim
Dr. Aline Lanzrath wins Julie Bassermann Award 2025
Dr. Aline Lanzrath, a habilitation candidate at our Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim, has been awarded the Julie Bassermann Award for her research on the gender gap and women in B2B sales.
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