The research seminar of the Marketing and Sales Area is an essential prerequisite for writing your master thesis at our chair.
Master students explore a topic by reviewing literature to a specific research question in the field of marketing. The research seminar is comprised of two parts, a seminar paper and a final presentation. Each student will prepare an individual seminar paper (approximately 20 pages) on an allocated topic. Furthermore, students will prepare presentations of their papers. Throughout the whole process students will be supported via workshops and an assigned advisor of the chair. Final presentations will be presented to the class; students should be prepared to participate in the discussion sessions of their peers.
More information about the seminar thesis can be found here.
|MKT 710 Research Seminar
|Spring semester Fall semester