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Marketing Management Decisions

MKT 351 for bachelor students (international students only)

General Information

Lecturer Prof. Bryan Lukas
Course Format Lecture
Credit Points 6 ECTS
Hours per Week Block seminar
Language Englisch
Grading Written exam
Exam Date 05 June 2023
Guzi Huang, M.Sc.

Guzi Huang, M.Sc.

Contact person Marketing for Marketing Management Decisions

For further information please contact Guzi Huang.

Course Structure

  • Lecture

    Lecturer Prof. Bryan Lukas
    First Session Thursday, 30. March 2023, 9:00 a.m. – 6:00 p.m. (L 9, 1–2, Room 001)
    Schedule Thursday, 30. March 2023, 9:00 a.m. – 6:00 p.m. (L 9, 1–2, Room 001)
    Friday, 31. March 2023, 9:00 a.m. – 6:00 p.m. (L 9, 1–2, Room 001)
    Format Live attendance on campus

Further Information

  • Brief Description

    This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.

    Syllabus

  • Reading List

    Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.

     

  • Reader Sale

    The script sale will take place on Wednesday, 29 March 2023 in the lecture hall O 142 from 12:00 noon – 01:00 pm. 

    We will offer the script at a price of 8 Euros. 

    Please bring the exact amount in cash to avoid queues.