DE / EN

Marketing Management Decisions

General Information

Lecturer Prof. Bryan Lukas
Course Format Lecture
Credit Points 6 ECTS
Hours per Week Block seminar
Language Englisch
Grading Written exam
Exam Date Oktober 10, 15:45–16:45
Exam Review Nov. 9, 11:00–11:15 a.m. (Registration in advance is mandatory!).
Aline Lanzrath, M.Sc.

Aline Lanzrath, M.Sc.

Contact person Marketing for Marketing Management Decisions

For further information please contact Aline Lanzrath.

Course Structure

  • Lecture

    Lecturer Prof. Bryan Lukas
    First Session Monday, 05. September 2022 09 a.m. – 4 p.m. Room: 001 (L 9, 1–2)
    Schedule Monday, 05. September 2022 09 a.m. – 4 p.m. Room: 001 (L 9, 1–2)
    Tuesday, 06. September 2022 09 a.m. – 4 p.m. Room: 001 (L 9, 1–2)
    Wednesday, 07. September 2022 09 a.m. – 4 p.m. Room: 001 (L 9, 1–2)
    Format Präsenz/live & digital/live (not recorded)

Further Information

  • Brief Description

    This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.

    Syllabus

  • Reading List

    Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.

     

  • Reader Sale

    The script sale will take place on Monday September 05, in front of the
    lecture hall in L9, 1–2. Room: 001 from 08:30 – 08:50. We will offer
    the script at a price of 8 Euros. Please bring the exact amount in
    cash to avoid queues.