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Marketing Management Decisions

MKT 351 for Bachelor Students (international students only)

General Information

Lecturer Prof. Bryan Lukas
Course Format Lecture
Credit Points 6 ECTS
Hours per Week Block seminar
Language Englisch
Grading Written exam
Exam Date tbd.
Moritz Tischer, M.Sc.

Moritz Tischer, M.Sc.

Contact person Marketing for Marketing Management Decisions

For further information please contact Moritz Tischer.

    Course Structure

  • Lecture

    Lecturer Prof. Bryan Lukas
    First Session Wednesday 25.03.2020
    Schedule Wednesday 25.03.2020 9a.m.- 5p.m. in room L9, 1-2, 001
    Thursday 26.03.2020 9a.m.- 5p.m. in room L9, 1-2, 001
    Friday 27.03.2020 9a.m.- 5p.m. in room L9, 1-2, 001

    Further Information

  • Brief Description

    This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.

  • Reading List

    Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management - A Contemporary Perspective, McGraw-Hill, London.

     

  • Reader Sale

    Course material is available for purchase before the first lecture.