Marketing Management Decisions

MKT 351 for bachelor students (international students only)

Contact person Marketing for Marketing Management Decisions

For further information please contact Guzi Huang.

Lecturer	Prof. Bryan Lukas
First Session	Thursday, 30. March 2023, 9:00 a.m. – 6:00 p.m. (L 9, 1–2, Room 001)
Schedule	Thursday, 30. March 2023, 9:00 a.m. – 6:00 p.m. (L 9, 1–2, Room 001) Friday, 31. March 2023, 9:00 a.m. – 6:00 p.m. (L 9, 1–2, Room 001)
Format	Live attendance on campus

Brief Description
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
Syllabus
Reading List
Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
Reader Sale
The script sale will take place on Wednesday, 29 March 2023 in the lecture hall O 142 from 12:00 noon – 01:00 pm.
We will offer the script at a price of 8 Euros.
Please bring the exact amount in cash to avoid queues.