Lecturer | Prof. Bryan Lukas |
---|---|
Course Format | Lecture |
Credit Points | 6 ECTS |
Hours per Week | Block seminar |
Language | English |
Grading | Written exam (60 min.) |
Exam Date | tbd |
Lecturer | Prof. Bryan Lukas |
First Session | Wednesday, 20. March 2024, 9:00 – 17:00, 008.1 Seminar room (B 6, 30–32 E-F) |
Further Sessions |
Thursday, 21. March 2024, 9:00 – 17:00, 008.1 Seminar room (B 6, 30–32 E-F) Friday, 22. March 2024, 9:00 – 17:00, O 145 (East wing of the Palace) |
Format | Live attendance on campus |
Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.