Lecturer | Prof. Bryan Lukas |
---|---|
Course Format | Lecture |
Credit Points | 6 ECTS |
Hours per Week | Block seminar |
Language | Englisch |
Grading | Written exam |
Exam Date | 05 June 2023 |
Lecturer | Prof. Bryan Lukas |
First Session | Thursday, 30. March 2023, 9:00 a.m. – 6:00 p.m. (L 9, 1–2, Room 001) |
Schedule |
Thursday, 30. March 2023, 9:00 a.m. – 6:00 p.m. (L 9, 1–2, Room 001) Friday, 31. March 2023, 9:00 a.m. – 6:00 p.m. (L 9, 1–2, Room 001) |
Format | Live attendance on campus |
Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.