DE / EN

Marketing Management Decisions

General Information

Lecturer Prof. Bryan Lukas
Course Format Lecture
Credit Points 6 ECTS
Hours per Week Block seminar
Language Englisch
Grading Written exam
Exam Date 07.06.2022 8.30 a.m. – 9.30 a.m.
Aline Lanzrath, M.Sc.

Aline Lanzrath, M.Sc.

Contact person Marketing for Marketing Management Decisions

For further information please contact Aline Lanzrath.

Course Structure

  • Lecture

    Lecturer Prof. Bryan Lukas
    First Session Monday, 04. April 2022 09 a.m. – 5 p.m. Room: 001 (L 9, 1-2)
    Schedule Monday, 04. April 2022 09 a.m. – 5 p.m. Room: 001 (L 9, 1-2)
    Tuesday, 05. April 2022 09 a.m. – 5 p.m. Room: 001 (L 9, 1-2)
    Thursday, 07. April 2022 09 a.m. – 5 p.m. Room: 001 (L 9, 1-2)
    Format Präsenz/live & digital/live (not recorded)

Further Information

  • Brief Description

    This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.

    Syllabus

  • Reading List

    Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.

     

  • Reader Sale

    The script sale will take place on Monday April 04, in front of the
    lecture hall in L9, 1-2. Room: 001 from 08:30 – 08:50. We will offer
    the script at a price of 7 Euros. Please bring the exact amount in
    cash to avoid queues.