DE / EN

Marketing Management Decisions

Important note: Due to the current situation regarding COVID-19 the lecture will be held digitally. Prof. Lukas will record all lectures audio-visually and successively make them available on the learning platform ILIAS (by 25 October 2020 at the latest). A final zoom meeting will take place on 19 November starting at 01 pm.

General Information

Lecturer Prof. Bryan Lukas
Course Format Lecture
Credit Points 6 ECTS
Hours per Week Block seminar
Language Englisch
Grading Written exam
Exam Date tbd.
Moritz Tischer, M.Sc.

Moritz Tischer, M.Sc.

Contact person Marketing for Marketing Management Decisions

For further information please contact Moritz Tischer.

    Further Information

  • Brief Description

    This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.

  • Reading List

    Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management - A Contemporary Perspective, McGraw-Hill, London.

     

  • Reader Sale

    Course material is available for purchase before the first lecture.