Marketing Management Decisions

MKT 351 for bachelor students (international students only)

Contact person for Marketing Management Decisions

For further information please contact Guzi Huang.

Lecturer	Prof. Bryan Lukas
First Session	Tuesday, 3. September 2024, 9:00 – 17:00 (L 9, 1–2, Room 001)
Further Sessions	Wednesday, 4. September 2024, 9:00 – 17:00 (L 9, 1–2, Room 001) Thursday, 5. September 2024, 9:00 – 17:00 (L 9, 1–2, Room 001)
Format	Live attendance on campus

Brief Description
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
Syllabus
Reading List
Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
Reader Sale
The reader sale will take place on Tuesday, 20. March 2024 in the lecture room (L 9, 1–2, Room 001) from 8:30 – 8:50.
We will offer the reader at a price of 8 euros.
Please bring the exact amount in cash to avoid queues.