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Marketing Management Decisions

MKT 351 for bachelor students (international students only)

General Information

Lecturer Prof. Bryan Lukas
Course Format Lecture
Credit Points 6 ECTS
Hours per Week Block seminar
Language English
Grading Written exam
Exam Date October 12, 2023, 16:00–17:00 in room SO 108
Guzi Huang, M.Sc.

Guzi Huang, M.Sc.

Contact person for Marketing Management Decisions

For further information please contact Guzi Huang.

Course Structure

  • Lecture

    Lecturer Prof. Bryan Lukas
    First Session Monday, 4. September 2023, 9:00 – 17:00 (L 9, 1–2, Room 001)
    Further Sessions Tuesday, 5. September 2023, 9:00 – 17:00 (L 9, 1–2, Room 001)
    Wednesday, 6. September 2023, 9:00 – 17:00 (L 9, 1–2, Room 001)
    Format Live attendance on campus

Further Information

  • Brief Description

    This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.

    Syllabus

  • Reading List

    Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.

     

  • Reader Sale

    The reader sale will take place on Monday, September 4th, 2023 in Room 001 (L9, 1–2) from 8:30 – 8:50.

    We will offer the reader at a price of 8 euros.

    Please bring the exact amount in cash to avoid queues.