General Information
Lecturer | Prof. Bryan Lukas |
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Course Format | Lecture |
Credit Points | 6 ECTS |
Hours per Week | Block seminar |
Language | English |
Grading | Written exam (60 min.) |
Exam Date | 11. October 2024, 16:00–17:00, Room SN 163 |
Further Information
Brief Description
Reading List
Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
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