Marketing Management Decisions

MKT 351 for bachelor students (international students only)

General Information

Lecturer Prof. Bryan Lukas
Course Format Lecture
Credit Points 6 ECTS
Hours per Week Block seminar
Language English
Grading Written exam (60 min.)
Exam Date tbd
Guzi Huang, M.Sc.

Guzi Huang, M.Sc.

Contact person for Marketing Management Decisions

For further information please contact Guzi Huang.

Course Structure

  • Lecture

    Lecturer Prof. Bryan Lukas
    First Session Wednesday, 20. March 2024, 9:00 – 17:00, 008.1 Seminar room (B 6, 30–32 E-F)
    Further Sessions Thursday, 21. March 2024, 9:00 – 17:00, 008.1 Seminar room (B 6, 30–32 E-F)
    Friday, 22. March 2024, 9:00 – 17:00, O 145 (East wing of the Palace)
    Format Live attendance on campus

Further Information

  • Brief Description

    This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.


  • Reading List

    Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.


  • Reader Sale

    The reader sale will take place on Wednesday, 20. March 2024 in 008.1 Seminar room (B 6, 30–32 E-F) from 8:30 – 8:50.

    We will offer the reader at a price of 8 euros.

    Please bring the exact amount in cash to avoid queues.