Contact person for Marketing Management Decisions
For further information please contact Guzi Huang.
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The reader sale will take place on Monday, September 4th, 2023 in Room 001 (L9, 1–2) from 8:30 – 8:50.
We will offer the reader at a price of 8 euros.
Please bring the exact amount in cash to avoid queues.
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