DE / EN

Overview of Marketing Courses

On this page you can find an overview of courses offered by our chair for bachelor, master and doctoral students in the current and subsequent semester.

Bachelor Courses

Course nameCreditsDetailsTerm
MKT 301 Marketing I6Course detailsSpring semester
Marketing for Business Minors6Course detailsFall semester
MKT 351 Marketing Management Decisions6Course detailsSpring semester/Fall semester
Sebastian Junker, M.Sc.

Sebastian Junker, M.Sc.

Contact person for bachelor courses

For further information please contact Sebastian Junker.


Master Courses

Course nameCreditsDetailsTerm
MKT 510 Price and Product Management6Course detailsFall semester
MKT 615 Sales Management4Course detailsSpring semester
MKT 661 Consumer Behavior2Course detailsSpring semester
MKT 710 Research Seminar6Course detailsSpring semester/Fall semester
Florian Holz, M.Sc.

Florian Holz, M.Sc.

Contact person for master courses

For further information please contact Florian Holz.


Doctoral Courses

Course nameCreditsDetailsTerm
MKT 803 Consumer Behavior8 Course details Spring semester
MKT 901 Designing Marketing Research Projects6Course detailsSpring semester
Florian Holz, M.Sc.

Florian Holz, M.Sc.

Contact person for bachelor courses

For further information please contact Florian Holz.