Marketing Literature

by Prof. Dr. Dr. h.c. mult. Christian Homburg

On the following pages you may find an overview of contemporary marketing literature authored or edited by Professor Homburg. The literature is targeted both at marketing students as well as marketing professionals and managers who seek to obtain comprehensive and concise insights into specific topics or a broad overview of marketing and sales.

You can view a detailed description of each book. Moreover on each book detail page there are links to various book vendors from which you may purchase the book at hand.

Grundlagen des Marketingmanagements
Übungsbuch Marketingmanagement
Gabler Lexikon Marketing
Handbuch Kundenbindungsmanagement
Handbuch Vertriebsmanagement
Handbuch Marktforschung
Preismanagement auf Business-to-Business-Märkten
Handbook of Market Research
Sales Excellence
Der kundenorientierte Mitarbeiter
Kundenorientierung mit System
Marktorientiertes Kostenmanagement
Quantitative Betriebswirtschaftslehre
Die Kausalanalyse
Kundennähe von Industriegüterunternehmen