Prof. Dr. Dr. h.c. mult. Christian Homburg

Chair Holder Business-to-Business Marketing, Sales & Pricing

Professor Homburg is director of the Institute for Market-Oriented Management (IMU) at the University of Mannheim. His special subjects are market-oriented management, customer relationship management and sales management.

For general requests and appointments with Professor Homburg please contact our secretary Beate Scherer.

Short Portrait

Christian Homburg is Professor of Marketing, Distinguished Professorial Fellow at the University of Manchester, and Director of the Institute for Marketing-Oriented Management at the University of Mannheim. With 40 publications in the three leading marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research), he has established a research portfolio that places him as one of the leading German management professors and most productive scholars in the marketing discipline. Professor Homburg serves on the editorial boards of five scientific journals in the United States and Europe.

He received several awards for his scientific research from the American Marketing Association (AMA). In the current AMA ranking, he is ranked 4th worldwide for his research productivity between 2011 and 2021 in the most influential marketing journals. As a result, he is the first European university professor to be honored as an AMA Fellow for his lifetime achievement in marketing research. The award is given annually to four to six scientists who have made a significant contribution to the discipline with their lifetime achievements and is thus one of the most significant honors in the field of marketing.In addition, Professor Homburg was recognized as the most productive management professor in german-speaking countries in the research-related ranking of the newspaper Handelsblatt in 2012 and 2014. In 20182020 and 2023 WirtschaftsWoche honored Professor Homburg for his Lifetime Achievement as the leading management professor in Germany, Austria, and Switzerland.

Professor Homburg was offered chairs at the WHU Koblenz (1995), the Ludwig-Maximilians-Universiy Munich (1995), the Leipzig Graduate School of Management (1995) and the University of Mannheim (1998). Moreover, in 2002 he was asked to succeed Prof. Dr. Dr. h.c. mult. Heribert Meffert at the long-established Institute of Marketing at the University of Münster. In 2003, the renowned Case Western Reserve University, Cleveland, USA offered him a position as chaired professor. In March 2006, the Copenhagen Business School awarded Professor Homburg with the honorary doctor and in July 2008 he received his second honorary doctor from the Technical University Freiberg. Since the end of 2007 he is Professorial Fellow at the Department of Management and Marketing at the University of Melbourne.

Prior to his academic career Professor Homburg was director of marketing, controlling and strategic planning in an industrial company that operates globally. In addition to his academic position he is chairman of the scientific advisory committee of Homburg & Partner, part of Accenture, an international management consultancy.

From the 01.12.2006 until the 01.11.2010, Professor Homburg was the exclusive managing director of the Mannheim Business School. Under his tutelage Mannheim Business School was able to evolve into a leading institute in Europe for management education. Under his term in office, the number of students more than quadrupled and the MBA programs at Mannheim Business School are now among the leading programs in the world.

Academic Awards
Homburg & Partner, part of Accenture