Prof. Dr. Dr. h.c. mult. Christian Homburg

Chair Holder Business-to-Business Marketing, Sales & Pricing

Professor Homburg is director of the Institute for Market-Oriented Management (IMU) at the University of Mannheim. His special subjects are market-oriented management, customer relationship management and sales management.

For general requests and appointments with Professor Homburg please contact our secretary Beate Scherer.

Short Portrait

Professor Homburg has published numerous books and articles at the national as well as the international level. He belongs to the very few German management professors who have also gained an international reputation in their area of expertise. Today, he is member of the editorial boards of six scientific journals in the United States and Germany. Furthermore, since April 2011 he operates as the first German area editor for the Journal of Marketing. Professor Homburg received several awards for his scientific research from the American Marketing Association (AMA), the world's leading scientific association in the area of marketing. According to the newest Author Productivity Ranking in the Premier AMA Journals, he is ranked No. 2 worldwide for articles published in the Journal of Marketing and Journal of Marketing Research between 2008 and 2017. The research-related ranking of the newspaper Handelsblatt named Professor Homburg as Germany’s most productive management professor in 2012 and 2014.

Professor Homburg was offered chairs at the WHU Koblenz (1995), the Ludwig-Maximilians-Universiy Munich (1995), the Leipzig Graduate School of Management (1995) and the University of Mannheim (1998). Moreover, in 2002 he was asked to succeed Prof. Dr. Dr. h.c. mult. Heribert Meffert at the long-established Institute of Marketing at the University of Münster. In 2003, the renowned Case Western Reserve University, Cleveland, USA offered him a position as chaired professor. In March 2006, the Copenhagen Business School awarded Professor Homburg with the honorary doctor and in July 2008 he received his second honorary doctor from the Technical University Freiberg. Since the end of 2007 he is Professorial Fellow at the Department of Management and Marketing at the University of Melbourne.

Prior to his academic career Professor Homburg was director of marketing, controlling and strategic planning in an industrial company that operates globally. In addition to his academic position he is chairman of the scientific advisory committee of Homburg & Partner, an international management consultancy.

From the 1.12.2006 until the 1.11.2010, Professor Homburg was the exclusive managing director of the Mannheim Business School. Under his tutelage Mannheim Business School was able to evolve into a leading institute in Europe for management education. Under his term in office, the number of students more than quadrupled and the MBA programs at Mannheim Business School are now among the leading programs in the world.

Photo credit: Simon Stöckl
Academic Awards
Homburg & Partner