New Publication in the Journal of the Academy of Marketing Science
Prof. Dr. Dr. h.c. mult. Christian Homburg
Photo credit: Fotostudio Thomas
The chair of Business-to-Business Marketing, Sales & Pricing of Professor Homburg focusses on a variety of topics from the area of Marketing and Sales. These topics include but are not limited to sales management, the use of IoT technologies in marketing, Augmented Reality in sales processes, pricing strategies and key account management. In addition, our chair has excellent contacts in practice, such as with Accenture, BOSCH, SAP, L'Oreal or BASF.
The following pages hold information for students, businesses and give insights to our current research activities. Thanks for your interest in our chair.
