Chair of Business-to-Business Marketing, Sales & Pricing

The chair of Business-to-Business Marketing, Sales & Pricing of Professor Homburg focusses on a variety of topics from the area of Marketing and Sales. These topics include but are not limited to market-oriented management, pricing, customer relationship management and the optimization of new product development.

The following pages hold information for students, businesses and give insights to our current research activities. Thanks for your interest in our chair.