Research

Our Research at a Glance

We are happy that you are interested in our research activities.

Professor Homburg is one of the most research-intensive marketing professors worldwide. He was ranked No. 1 Marketing Researcher by the American Marketing Association (AMA) according to his top tier journal publications between 2010 and 2014. In the current AMA ranking, he is ranked 4th worldwide for his research productivity between 2011 and 2021 in the most influential marketing journals. The research-related ranking of the newspaper Handelsblatt named Professor Homburg as Germany’s most productive management professor in 2012 and 2014. In 2019 and 2021, WirtschaftsWoche honored Professor Homburg for his Lifetime Achievement as the most research-intensive professor in Germany, Austria and Switzerland.

Professor Homburg

Learn more about the professional background and academic positions of Professor Homburg.

Awards

Take a glance at the academic awards earned for the research conducted at our chair.

Credit: Simon Stöckl

Publications

Browse the list of our publications to learn more about our past and on-going research.

Credit: Siegfried Herrmann

Alumni

Get to know our past team members and their ambitious research projects.

Credit: IJRM

New Publikation in International Journal of Research in Marketing

Congratulations to the authors for the new article published in the International Journal of Research in Marketing

Zu sehen sind Alin Schröder, Valentin Ziellenbach und Julia Lippertz nebeneinander stehend und in die Kamera lächelnd

Credit: Alin Schröder

Guest lecture by Reckitt on the topic of customer loyalty and pricing strategies

Reckitt provides insights into customer loyalty and pricing strategies and the innovation process for new product launches.

Presentation of the MMM Area Marketing & Sales Event now available online!

Dear students, we are very happy about your numerous participation in the MMM Info Session and the social get-together last week! If you would like to find out more about the Marketing & Sales area, the courses on offer and the professors afterwards, or were unable to attend at the time of the ...

Professor gibt eine Vorlesung vor den Studenten

Credit: Guzi Huang

Visiting Professor Bryan Lukas at our chair

The course “Marketing Management Decisions” by Prof. Bryan Lukas is entering a new round and provides valuable insights into strategic marketing.

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