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Research

Our Research at a Glance

We are happy that you are interested in our research activities.

Professor Homburg was ranked No. 1 Marketing Researcher by the American Marketing Association (AMA) according to his top tier journal publications between 2010 and 2014. According to the newest Author Productivity Ranking in the Premier AMA Journals, he is ranked No. 2 worldwide with 19 articles published in the Journal of Marketing and Journal of Marketing Research between 2008 and 2017. The research-related ranking of the newspaper Handelsblatt named Professor Homburg as Germany’s most productive management professor in 2012 and 2014.


Professor Homburg

Learn more about the professional background and academic positions of Professor Homburg.

Awards

Take a glance at the academic awards earned for the research conducted at our chair.

 

Photo credit: Simon Stöckl
Publications

Browse the list of our publications to learn more about our past and on-going research.

Photo credit: Siegfried Herrmann
Alumni

Get to know our past team members and their ambitious research projects.