Our students get to choose their topic from different subject areas within marketing. Their thesis will be research-oriented and based on a literature research.
Provided the examination board has allocated you to our department, you will be asked to hand in your preferences for the topics from the above-mentioned areas. Our team will then assign each student to one topic taking into account your preferences. As you can see from the list of subject areas, they are not exclusively related to the content of the marketing courses.
The bachelor thesis can be written in English or German.