The marketing and sales departments within the faculty of business administration (Chair of Professor Homburg, Chair of Professor Kuester, Chair of Professor Kraus, Chair of Professor Stahl, and Chair of Professor Vomberg) jointly form the Area of Marketing and Sales. The five chairs offer students of various degree programs a well-coordinated curriculum specifically designed for students who aim to pursue a career in marketing and sales.
In the Area of Marketing and Sales, the education of our students is shaped by four teaching principles.
With regard to content, our curriculum is based on the seven perspectives of marketing. These seven perspectives impart a systematic overview of the subject of marketing.