We were delighted to have Tobias Büchsenschütz, Jakob Döhl-Jürgens and Johannes Trenka from Accenture as guests in our master's course “Sales Management” yesterday.

Thank you very much for this exciting and insightful presentation, which provided a deep insight into the future of automotive sales and the promising potential of vehicle subscriptions. The students were able to gain an understanding of what drives Accenture and were able to take away some important insights from Accenture's real-life sales management. The subsequent exchange of ideas and the diverse impulses stimulated exciting discussions.

We always look forward to exciting guest lectures that bridge the gap between teaching and practice and introduce students to new trends and current topics.