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    #Research Insights 87 Trade Offs zwischen Preis und Nachhaltigkeit in B2B Kaufentscheidungen

    14 November 2023

    Homburg, C./ Huang, G./ Lanzrath, A.

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    Accenture PhD Career Exchange: Case Challenge and Dinner for PhD Students
    Ph.D. candidates from all disciplines are invited to participate in a virtual case challenge hosted by Accenture on November 27, 2026. Those who impress during the challenge will be invited to a dinner with the leadership team. The registration deadline is November 15, 2026.
    Porträtbild von Prof. Homburg und Tortendiagramm über seine Publikationen
    Credit: LS Homburg
    Prof. Homburg Ranked #12 Worldwide in the UTD Marketing Productivity Ranking
    Prof. Dr. Dr. h.c. mult. Christian Homburg, holder of the Chair of B2B Marketing, Sales, and Pricing at the University of Mannheim, has been ranked among the Top 12 most productive marketing researchers worldwide in the recently published UTD Marketing Productivity Ranking 1990–2025.
    Infoversanstaltung Titelbild " Workshop Consulting After Hours"
    Credit: Horváth
    Horváth Workshop | Consulting After Hours: Future of Commercial Excellence |
    Exciting online workshop as part of the Consulting After Hours Events!
    Titel der neuen Publikation
    Credit: Janina Riether
    New Article Published in the Journal of Marketing
    Congratulations to Dr. Janina Mettler, Dr. Aline Lanzrath, and Prof. Christian Homburg on this publication! We are pleased to announce that the article “Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects” was recently published in the ...
    Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg
    Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg
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    Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg

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