Marketing Management Decisions
MKT 351 for bachelor students (international students only)
General Information
| Lecturer | Guest Lecturer |
|---|---|
| Course Format | Lecture |
| Credit Points | 6 ECTS |
| Hours per Week | Block seminar |
| Language | English |
| Grading | Written exam (60 min.) |
| Exam Date | 13. April 2026, 08:45–09:45, Room SO 108 |
Credit: Nida Karuserci
Matthias Kleinermann, M.Sc.
Contact person for Marketing Management Decisions
For further information please contact Matthias Kleinermann.
Course Structure
Lecture
Lecturer Guest lecturer First Session Tuesday, 17. March 2026, 9:00 – 17:00 (008.1 Seminarraum, B6, 30–32 Bauteil E-F) Further Sessions Wednesday, 18. March 2026, 9:00 – 17:00 (008.1 Seminarraum, B6, 30–32 Bauteil E-F)
Thursday, 19. March 2026, 9:00 – 17:00 (008.1 Seminarraum, B6, 30–32 Bauteil E-F)Format Live attendance on campus
Further Information
Brief Description
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
Reading List
Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
Reader Sale
The reader sale will take place on Tuesday, 17. March 2026 in the lecture room (008.1 Seminarraum, B6 30-32) from 8:30 – 8:50.
We will offer the reader at a price of 8 euros.
Please bring the exact amount in cash to avoid queues.