Marketing Management Decisions
MKT 351 for bachelor students (international students only)
General Information
| Lecturer | Prof. Bryan Lukas |
|---|---|
| Course Format | Lecture |
| Credit Points | 6 ECTS |
| Hours per Week | Block seminar |
| Language | English |
| Grading | Written exam (60 min.) |
| Exam Date | 02. May 2025, 14:15–15:15, Room A 001 |
Credit: Fotostudio Thomas
Guzi Huang, M.Sc.
Contact person for Marketing Management Decisions
For further information please contact Guzi Huang.
Course Structure
Lecture
Lecturer Prof. Bryan Lukas First Session Tuesday, 1. April 2025, 9:00 – 17:00 (L 9, 1–2, Room 001) Further Sessions Wednesday, 2. April 2025, 9:00 – 17:00 (L 9, 1–2, Room 001)
Thursday, 3. April 2025, 9:00 – 17:00 (L 9, 1–2, Room 001)Format Live attendance on campus
Further Information
Brief Description
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
Reading List
Homburg, Christian, Sabine Kuester, und Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
Reader Sale
The reader sale will take place on Tuesday, 1. April 2024 in the lecture room (L 9, 1–2, Room 001) from 8:30 – 8:50.
We will offer the reader at a price of 8 euros.
Please bring the exact amount in cash to avoid queues.