MKT 451: Impact Business Development and authentic marketing
Contents
This course empowers you to strategically plan your impact-driven business and promote your online platform effectively. This course cultivates an entrepreneurial mindset that focuses on contributing to the common good while staying true to your values.
Learning outcomes
You will learn what to focus on when developing your impact-driven business and what is pivotal for your business to go viral. You will gain insights into frameworks and tools that help you thrive in today's business environment.
Necessary prerequisites
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Recommended prerequisites
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| Forms of teaching and learning | Contact hours | Independent study time |
|---|---|---|
| Lecture | 2 SWS | 6 SWS |
| ECTS credits | 3 |
| Graded | yes |
| Workload | 90h |
| Language | English |
| Form of assessment | Business Plan (15 p.) |
| Restricted admission | yes |
| Further information | – |
Examiner Performing lecturer |  | Prof. Dr. Florian Kraus Giuliana F. Manganaro |
| Frequency of offering | Spring semester |
| Duration of module | 1 semester |
| Range of application | B.Sc. Bus. Adm. |
| Preliminary course work | – |
| Program-specific Competency Goals | CG 1, CG 2, CG 3, CG 4 |