Last weekend, our colleagues Guzi Huang and Dr. Aline Lanzrath participated in the Summer AMA 2024 Conference of the American Marketing Association on “New Horizons in Sales” in Boston. It was truly an enriching experience—not only to share knowledge but also to connect with other researchers, exchange ideas, and explore innovative solutions.
Congratulations to our PhD candidate Guzi Huang, who successfully presented her research project on #sales of #sustainable products in #B2B markets in collaboration with Dr. Aline Lanzrath and Christian Homburg. A special applause also goes to Dr. Aline Lanzrath, who received the Sales SIG Doctoral Dissertation Award for her thesis on #Talent and #Diversity Management in Sales.
For now, wishing them both a memorable trip to NYC, the city that never sleeps!
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