IS6120: Product Experimentation and Analytics

The course is built around a simple idea: Learn. Apply. Discuss.

Rather than separating theory and practice, we’ll move directly from concepts to hands-on application. Across five intensive block days, you will work with real-world data, test your understanding through quizzes and discussions, and develop recommendations for realistic business problems.

Topics include:
📊 A/B testing & experimentation
🎰 Multi-armed bandits
📈 Difference-in-differences
💻 Hands-on analytics in R
🏢 Organizing experimentation in companies
⚖️ Legal & ethical considerations

The goal is not just to understand experimentation methods, but to learn how to apply them to product and business decisions.

📅 5 block days
🎓 6 ECTS
💻 No prior R experience required
📝 60-minute written exam

Looking forward to a semester of experimenting, analyzing, and learning together!