Magic of Sales with our corporate partner WÜRTH
Würth is the global leader in direct sales and generated revenues of EUR 20.6 billion and an operating result of EUR 1.05 billion in fiscal year 2024. With more than 86,000 employees across over 400 companies and more than 2,900 shops in 80 countries, the Würth Group stands for entrepreneurial success, sustainable growth, and a unique success story as a 100% family-owned business. As the global market leader for assembly and fastening materials, offering more than 125,000 products, Würth combines tradition, innovation, and a strong commitment to shaping the future.
Interested in learning...
- ... how one of the world's most successful family-owned companies has achieved average annual revenue growth of 20% since its foundation?
- ... why emotions continue to play a key role in direct sales, even in the digital age?
- ... how a traditional business focused on tools and assembly materials is responding to the challenges of digitalization?
- ... how the Würth Group's multi-channel strategy is shaping the experiences of both customers and employees?
In the “The Magic of Sales” workshop, you will gain exclusive insights into the world of sales and multi-channel transformation at one of the world's most successful family-owned companies. Discover firsthand how Würth continues its growth trajectory and the role that sales excellence, digitalization, and customer proximity play in driving its success.
Your hosts:
- Carsten Sattler, Senior Vice President, Würth Group
- Jerrik Boysen, Head of Strategy, Würth Line Craft Europe
- Philipp Schwinghammer, Head of Construction Site Project Management, Würth Germany
- Tina Espig, Head of Division Sales Service & Support, Würth Germany
Look forward to exciting real-world business cases, an interactive case study, and the opportunity to network with Würth representatives and fellow participants during the dinner that follows. There will also be a competitive element to the event: members of the winning team will receive a premium Würth screwdriver set as a special memento. Immerse yourself in the fascinating world of direct sales and discover what truly makes “The Magic of Sales.”
When: October 5, 2026, 2:30 p.m. – 9:00 p.m. (including dinner)
Where: ExperienceLab, Business Library, University of Mannheim Campus
Who: Bachelor's, Master's, and MBA students with a business-related focus (e.g., MMM, Business Administration, Business Education, etc.). Participation is limited to 16 students.
Language: English
Application deadline:Würth looks forward to receiving your application, including your current resume and a brief statement explaining why you would like to participate in the workshop. Please apply by September 24, 2026.