Prof. Homburg Ranked #12 Worldwide in the UTD Marketing Productivity Ranking
The ranking is based on a comprehensive analysis of publication output across 24 UTD-ranked journals over a 35-year period, encompassing 17,264 publications by 2,553 researchers worldwide.
Prof. Homburg's record includes 44 UTD-ranked publications, 41 of which are in marketing. This ranking is a remarkable testament to the long-term international visibility and impact of marketing research at the University of Mannheim – and to the sustained scholarly work that Prof. Homburg has carried out with his team over decades.