Photo credit: Fotostudio Thomas

Professor Homburg becomes Fellow of the American Marketing Association (AMA)

For the first time, a European university professor receives the award by the most important marketing association worldwide.

As the first European university professor, Prof. Dr. Dr. h.c. mult. Christian Homburg is honored by the American Marketing Association (AMA) as an AMA- Fellow for his lifetime achievement in marketing research. The award is presented annually by the world's leading scientific marketing association AMA to four to six scientists who have made a significant contribution to the discipline. This makes the award one of the most important honors in the field of marketing.