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Paper on Digital Transformation published

Congratulations to Dr. Dominik Wielgos, Prof. Christian Homburg and Prof. Christina Kühnl, whose paper on Digital Business Capability (DBC) has recently been published in the Journal of the Academy of Marketing Science, one of the most renowned journals in the field of Marketing. Digital ...

Paper on Virtual Reality in New Product Development published in the Journal of Marketing

Congratulations to Dr. Nathalie Harz, Prof. Sebastian Hohenberg, and Prof. Christian Homburg, whose paper on VirtualReality (VR) in NewProductDevelopment has recently been published in the Journal of Marketing, the premier outlet for research in marketing. Based on multiple empirical studies, the ...

Dr. Dominik Wielgos awarded with the Südwestmetall-Prize

Dr. Dominik Wielgos receives prize for dissertation project at the University of Mannheim

Research seminar series | Alliance Manchester Business School

Expansion of research collaboration with Alliance Manchester Business School to promote cross-cultural exchange of research findings.

IMU Conference 2021 Goes digital

Reflecting the theme of this year's spring conference “Customer Engagement in the Digital Age”, the conference was a great success in a digital format!