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Team
Chair Holder
Prof. Dr. Dr. h.c. mult. Christian Homburg
Office
Beate Scherer
Assistant Professors
Aline Lanzrath
Academic Staff Members
Matthias Kleinermann
Nicola Weber
Alicia Pett
Alin Schröder
Stefan Hartmann
Florian Holz
Guzi Huang
Sebastian Junker
Rebecca Boritzki
Dr. Janina Riether
Visiting Professors
Wayne Hoyer
Bryan Lukas
Alumni
Teaching
Course Offerings
Bachelor Courses
MKT 301 Marketing I
Marketing for Business Minors
MKT 351 Marketing Management Decisions
Master Courses
MKT 501 Price and Product Management
MKT 615 Sales Management
MKT 661 Consumer Behavior
MKT 710 Research Seminar
Doctoral Courses
MKT 901 Designing Marketing Research Projects
Academic Research and Writing
Bachelor's Thesis
Seminar Paper
Master's Thesis
Teaching Principles
Doctoral Studies at the Chair
Doctoral studies – Chair of Prof. Homburg
University of Mannheim
The city of Mannheim
Career after the PhD
Research
Publications
Awards
Books
Marketingmanagement
Grundlagen des Marketingmanagements
Übungsbuch Marketingmanagement
Marketing Management: A Contemporary Perspective
Gabler Lexikon Marketing
Kundenzufriedenheit
Handbuch Kundenbindungsmanagement
Handbuch Vertriebsmanagement
Handbuch Marktforschung
Preismanagement auf Business-to-Business-Märkten
Handbook of Market Research
Sales Excellence
Der kundenorientierte Mitarbeiter
Kundenorientierung mit System
Marktorientiertes Kostenmanagement
Quantitative Betriebswirtschaftslehre
Die Kausalanalyse
Kundennähe von Industriegüterunternehmen
Business
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FAZ Economist Ranking 2019
In the recently published FAZ Economist Ranking 2019, Professor Dr. Dr. h.c. mult. ranks among the most influential economists in German-speaking countries.
Credit: Simon Stöckl
Now available: Seminar Topics HWS 2019!
Our seminar topics for fall semester 2019 are available now!
European Marketing Academy Conference 2019
Professor Homburg und seine Mitarbeiter stellen aktuelle Forschungsprojekte auf der EMAC 2019 vor.
Credit: SWM / Wagner
Südwestmetall Prize Awarded to Dr. Olivia Gwinner
Dr. Olivia Gwinner receives award for her doctoral thesis at the University of Mannheim
Exam Inspection MKT 510
will take place on the 28.03.2019
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