Congratulations to Dr. Tischer, former PhD student at our chair, for winning this year's Alfred Gerardi Memorial Award (AGGP) of the German Dialogue Marketing Association (DDV) for the best dissertation.

Dr. Tischer received the award for his doctoral thesis at the chair of Prof. Homburg on the topic of Customer Experience Management in B2B markets, which he presented at the award ceremony at Goethe University in Frankfurt.

The DDV awards the AGGP every year to up to three outstanding theses in the field of dialogue marketing.

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Further news

Credit: JPSSM, Routledge

New Publication in the Journal of Personal Selling & Sales Management

Congratulations to Dr. Maximilian Knapp, Prof. Christian Homburg and Dr. Robin Wagner-Fabisch!

Credit: JAMS

New Publication in the Journal of the Academy of Marketing Science

Congratulations to Dr. Aline Lanzrath, Prof. Christian Homburg and Prof. Robin-Christopher Ruhnau!

IMU Spring Conference 2024: Artificial intelligence in marketing and sales

Register now and secure the early bird discount! We are looking forward to exciting presentations on the topic of “Artificial intelligence in marketing and sales”!

Research Insight 087: Trade-offs between price and sustainability in B2B purchasing decisions

Homburg Ch./ Huang G./ Lanzrath A.

Alfred Gerardi Memorial Award (AGGP) 2022 | Best Dissertation

Further news

Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg

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