The University of Mannheim Business School – Faculty of Business Administration has recently launched a new series of research papers on Instagram, showcasing innovative work in various areas of business research at the University of Mannheim.

We are honored to present our research as the first featured paper in this series. The study “The Underrepresentation of Women in Business-to-Business-Sales: Reasons, Contingencies, and Solutions” by Dr. Aline Lanzrath, Christian Homburg and Robin Ruhnau examines solutions to promote more diversity in B2B sales.

You can view the original article here.