MKT 451: Impact Business Development and authentic marketing
Contents
This course empowers you to plan your impact-driven business strategically. This course cultivates an entrepreneurial mindset that focuses on contributing to the common good while staying true to your values.
Learning outcomes
You will learn what to focus on when developing your impact-driven business and what is pivotal to your business's impact on society. By thinking entrepreneurially, you will gain first-hand insights into frameworks and tools that help you thrive in today's business environment.
Necessary prerequisites
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Recommended prerequisites
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| Forms of teaching and learning | Contact hours | Independent study time |
|---|---|---|
| Lecture | 2 SWS | 6 SWS |
| ECTS credits | 3 |
| Graded | yes |
| Workload | 90h |
| Language | English |
| Form of assessment | 15% participation, 25% group work, and 60% individual assignment |
| Restricted admission | yes |
| Further information | – |
Examiner Performing lecturer |  | Prof. Dr. Florian Kraus Giuliana F. Manganaro |
| Frequency of offering | Spring semester |
| Duration of module | 1 semester |
| Range of application | B.Sc. BWL |
| Preliminary course work | – |
| Program-specific Competency Goals | CG 1, CG 2, CG 3, CG 4 |