Case study with American partner university inspires bachelor's students of business administration

UConn Case Competition of the Chair of Sustainable Management in cooperation with US partner university University of Connecticut deepens partnership and gives bachelor's students insight into international, strategic management

From 18 February to 9 March 2022, the UConn Case Competition took place together with the Chair of Sustainable Business of Prof. Dr. Laura-Marie Edinger-Schons and in cooperation with Prof. Gerlinde Berger-Walliser and Prof. Robert Day of the partner university of the Business School, the University of Connecticut in the USA. The case study competition was aimed at first and second year bachelor's students of both universities. In mixed teams, the participants worked on a case study on the VW emissions controversy and developed strategic courses of action for dealing with the event. The German-American teams presented their results online to a jury of Mannheim and Connecticut professors and experts. Three teams were finally honored by the jury and all students received a certificate.

In addition to gaining in-depth insights into the topic of international business, the participants gained intercultural experience and made many new contacts. “I really enjoyed working on the case study as part of the team,” reported Mannheim participant Fabian Kistner. “Especially the intercultural exchange with the American students was a great experience.”

A repeat of the Case Competition is planned for next year.