Today we could welcomed BASF's business incubator, Chemovator GmbH, for a guest lecture in our course MKT 580 Digital Marketing Strategy.
Chemovator's Björn Heinz and Lisa Schneider explained the venture process and how the incubator prepares BASF for digitization.
In addition, the Chemovator team was joined by one of their current venture teams, SecureGains.
The co-founders, Jens Schwarzkopf and Wojciech Golembiewski, explained how the startup cooperates with global marketplaces and uses AI to identify counterfeit products worldwide. Thank you all for your great insights!