Scientists and managers from well-known companies gave cross-industry presentations on the topic of artificial intelligence and its influence on the areas of marketing and sales. Following their presentations, the speakers also answered questions from the audience interactively. Many thanks to all our speakers:
- Prof. Dr. Martin Klarmann – Professor für Marketing, Karlsruher Institut für Technologie (KIT)
- Svend Wittern – Global Vice President, SAP Industries & CX, SAP SE
- Anja Unglaub – Business Chief Digital Officer, Robert Bosch Power Tools GmbH
- Dr. Stefan Groß – CEO; Head of Sales and Service, Carl Zeiss Microscopy Deutschland GmbH
- Michael Witzenleiter – CEO & Founder und Yvonne Teufel – Chief Marketing Officer, Conversion Maker GmbH
- Dr. Sören Kupke – Head of Platforms and Systems, Allianz Kunde und Markt GmbH
A total of around 200 participants from science and business who are interested in current marketing and sales issues took part.
You can find a detailed report of the conference here.
Gerne können Sie sich bereits die nächste IMU Frühjahrstagung vormerken, diese wird am 20. März 2025 stattfinden.