News

Guest lecture – Complaint handling in digital channels

In the MKT 910 Marketing Research Seminar, we welcomed Dr. Panagiotis Sarantopoulos, Lecturer in Marketing at the Alliance Manchester Business School, who presented his latest research on complaint handling in digital channels. We were delighted to learn more about his interesting research, which ...

FAZ Economist Ranking 2019

In the recently published FAZ Economist Ranking 2019, Professor Dr. Dr. h.c. mult. ranks among the most influential economists in German-speaking countries.

Credit: Simon Stöckl

Now available: Seminar Topics HWS 2019!

Our seminar topics for fall semester 2019 are available now!

European Marketing Academy Conference 2019

Professor Homburg und seine Mitarbeiter stellen aktuelle Forschungsprojekte auf der EMAC 2019 vor.

Credit: SWM / Wagner

Südwestmetall Prize Awarded to Dr. Olivia Gwinner

Dr. Olivia Gwinner receives award for her doctoral thesis at the University of Mannheim