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Now online: Seminar topics HWS 2022/2023!

Our seminar topics for the autumn/winter semester 2022/23 are online!

Exciting career opportunities at our chair – experiences of our research assistant Guzi Huang

My name is Guzi Huang and I started my PhD journey at the Chair of Prof. Homburg after completing my master’s at the University of Mannheim in October 2021. People who don’t know much about marketing might wonder why anyone would do a PhD for marketing at all. Once upon a time, I myself also held ...

Research Insight 079: The use of IoT technology in consumer goods – the impact of customer perceptions of IoT on the relationship with the manufacturer

Homburg, Ch./ Mettler, S./ Ruhnau, R.

Research Insight 078: Marketing in Financial Market Communication – Insights from Expert Interviews, Conference Calls and Stock Price Reactions

Ruhnau, R./ Homburg, Ch./ Hohenberg, S.

IMU Research Insight 076: Winning the competition for sales talent – Measures to strengthen the positioning of B2B sales in the labour market

Homburg, Ch./Lanzrath, A./Ruhnau, R.