News

Stellenangebot: Wissenschaftliche Hilfskraft (m/w/d) – Unterstützung der Teamassistenz

Du hast Lust ein junges, dynamisches Team am Lehrstuhl für Business-to-Business Marketing, Sales & Pricing (Prof. Dr. Dr. h.c. mult. Christian Homburg) zu unterstützen? Unser Lehrstuhl steht international für wissenschaftliche Exzellenz und verfügt über ein erstklassiges Netzwerk in Wissenschaft und ...

IMU Research Insight 084: When does sales system agility lead to increased business value?

Homburg, Ch./Wagner-Fabisch, R./Vomberg, A.

New Publication in the Journal of the Academy of Marketing Science

Sales commonly use both team and individual incentives, but the effects of applying them together on collaboration are not well understood. This creates a “coopetitive” environment, where collaboration and competition coexist.

IMTC Management Impact Award 2023

Prof. Homburg wins the IMTC Management Impact Award 2023 in Paris.

Author Premier AMA Productivity Ranking

Professor Homburg, owner of the Chair of B2B Marketing, Sales & Pricing | Prof. Homburg at the University of Mannheim, is one of the most leading Professors in the academic marketing and management world. In the current author productivity ranking by the AMA – American Marketing Association, Prof. ...